
Fancy spending some money for a cause? I know I do. Always.
Teddy’s Wish is hosting an amazing auction of gorgeously decorated Vitra elephants and each lovely one raises money for research into Sudden Infant Death Syndrome.
Very sadly, the UK has one of the highest rates of infant mortality in the west. Some 300 little ones pass away suddenly and without obvious explanation each year. Teddy’s Wish aims to raise funds to put a stop to SIDS and Neonatal Death Syndrome and care for their grieving families.
The auction is a lovely way of doing it, with customised Vitra elephants donated by the company and decorated by leading artists and designers like Fredrikson Stallard, Patternity, Sebastian Wrong, Kenneth Grange, Gensler, Eley Kishimoto and Zandra Rhodes.
Teddy’s Wish was established in August 2014 to honour the memory of Edward Louis Reid, who sadly died from Sudden Infant Death Syndrome four months earlier.
The syndrome is almost unbearable to think about, but it is a reality faced by too many families. The Back to Sleep campaign which encourages parents to place babies on their back to sleep – not on their fronts like us 1970s babies were! – has been successful in reducing the numbers of deaths and you can read more about it on the NHS website.
Take a look at some of the amazing designs here and full the full selection to bid on head to the Design Junction sponsored auction page for Teddy’s Wish here. The auction ends on Sunday 4th October 2015.